Roy B Assad
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Roy
B Assad is known for doing the impossible in business - like opening
an ethnic restaurant off the beaten path and turning a profit
in less than five months. In fact, if entrepreneurship were regarded
as a gift in the way painting or signing is, then Roy would be
considered a genius and it is this genius that he passes along
to his life coaching clients through the Human Capital Group in
West Palm Beach. Roy’s
varied career began as an insurance salesman for State Farm
where he refined the art of selling and was recognized as the
leading national salesman several years running. His approach
to selling was unusual in that he didn’t sell –
he made friends. He sold his products and services by first
building relationships and that’s how he was able to build
a multi-million dollar insurance agency (RBA) without ever making
a cold call.
Roy
has since modeled other businesses after RBA including two restaurants
and a private sales training and motivational speaking company.
Most recently, Roy partnered with the Human Capital Group. As
one of the most successful life coaches in South Florida, he
helps breathe life into other people’s dreams.
Roy
Assad has been a featured speaker at the Dale Carnegie Institute,
Leadership Palm Beach County, Yale University Medical School,
and the Cornell Club. Currently, he is President of the West
Palm Beach Chapter of the Florida Restaurant & Lodging Association.
He is also the Chairman of the WPB Downtown Development Authority
and the Downtown Redevelopment Agency, and sits on the Board
of the Palm Beach County Convention and Visitors Bureau. He
is the past president of the local International Coach Federation
Chapter. He sits on the Board of Advisors for the International
Coach Federation, Roy also sits on the board of several companies
and organizations, including Regent bank, The Arthur Marshall
Foundation, The Governors Club to name a few. |
