Roy B Assad
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Roy B Assad is known for doing the impossible in business - like
opening an ethnic restaurant off the beaten path and turning a
profit in less than five months. In fact, if entrepreneurship
were regarded as a gift in the way painting or signing is, then
Roy would be considered a genius and it is this genius that he
passes along to his life coaching clients through the Human Capital
Group in West Palm Beach. Roy’s varied career began as
an insurance salesman for State Farm where he refined the art
of selling and was recognized as the leading national salesman
several years running. His approach to selling was unusual in
that he didn’t sell – he made friends. He sold his
products and services by first building relationships and that’s
how he was able to build a multi-million dollar insurance agency
(RBA) without ever making a cold call.
Roy has since modeled other businesses after RBA including
two restaurants and a private sales training and motivational
speaking company. Most recently, Roy partnered with the Human
Capital Group. As one of the most successful life coaches in
South Florida, he helps breathe life into other people’s
dreams.
Roy Assad has been a featured speaker at the Dale Carnegie
Institute, Leadership Palm Beach County, Yale University Medical
School, and the Cornell Club. Currently, he is President of
the West Palm Beach Chapter of the Florida Restaurant &
Lodging Association. He is also the Chairman of the WPB Downtown
Development Authority and the Downtown Redevelopment Agency,
and sits on the Board of the Palm Beach County Convention and
Visitors Bureau. He is the past president of the local International
Coach Federation Chapter. He sits on the Board of Advisors for
the International Coach Federation, Roy also sits on the board
of several companies and organizations, including Regent bank,
The Arthur Marshall Foundation, The Governors Club to name a
few. |
